Who we are:

Stake is the MENA region’s most exciting real estate fintech company, combining real estate expertise and innovative financial technology to deliver products that empower everyone to own and build wealth through Real Estate. Launched in 2021 we have grown rapidly, leveraging decades of experience in technology, financial services and global real estate, to launch the MENA region’s first mobile app for fractional real estate investing.

This is just the beginning and we’re currently searching for highly talented individuals to join and help lead our expansion into international markets and new business lines

The Marketing Team 

Our dynamic marketing team are brand builders, lead generators, and content creators!

A key part of our growth as a startup involves a dynamic and creative Marketing team to build our brand affinity and awareness. We’re looking for a full time Social Media & PR Lead.

We’re looking for someone who:

• Has a high level of ownership. This role is your baby. Own it. Drive it. Deliver it.
• Has a strong commercial mind and enjoys negotiation. You will be negotiating with influencers and their managers on a daily basis.
• Is highly ambitious. At the stage of their career where they want to learn, grow and build something meaningful.
• Willing to roll up their sleeves. We all execute at Stake and are hands on.

🚀What you’ll do:

Some of the key responsibilities include:

Social Media Management:

• Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and growth across all relevant platforms while meeting business objectives.
• Stay up-to-date with the latest trends, algorithms, and best practices for each social media platform.
• Work with the content manager to create and curate engaging content, including text, images, and videos, tailored to each platform's audience and characteristics.
• Create and manage the social media content calendar on a monthly basis and obtain sign off from management.
• Monitor and analyze social media performance using analytics tools to identify opportunities for improvement. Provide monthly reports across all platforms.
• Respond to comments, messages, and mentions, fostering positive online interactions.

Influencer Marketing:

• This will be a large part of the role. Lead our influencer marketing program, identifying and collaborating with influencers who align with our brand values and goals.
• Research, negotiate, and manage relationships with influencers and influencer agencies to create effective partnerships and drive ROI.
• Track and report on the success of influencer marketing initiatives, adjusting strategies as needed and always looking for new talent to work with.
• Manage the budget for this channel and ensure thorough pre planning, writing scripts, creating tracking links and working in advance of set timelines.

PR and Press Management:

• Build our PR strategy at Stake. You will need to write high quality english content, craft stories and pitches for media.
• Build and maintain relationships with key press contacts, journalists, and media outlets relevant to our industry or cause.
• Develop and distribute press releases and media kits to promote company initiatives, milestones, and events.
• Coordinate interviews and media appearances for company representatives.
• Work alongside the content team to understand the content strategy and how to best distribute this amount relevant press outlets.
• Register Stake for all fintech lists and awards we are eligible for. 

Advocacy and Community Engagement:

• Engage with our community and advocate for our brand on social media and other relevant platforms (e.g. Reddit).
• Collaborate with internal teams to identify opportunities for user-generated content and brand advocacy.
• Develop and manage advocacy campaigns and initiatives such as affiliate programs to mobilise our community around our mission and values while driving business results.

👀 What we’re looking for:

• Bachelor's degree in Marketing, Communications, or a related field.
• Exceptional english writing skills.
• 4+ years of experience in social media and influencer marketing ideally from the fintech or finance sector
• Proven success in developing and executing social media strategies that drives real results.
• Strong understanding of social media algorithms and best practices.
• Excellent negotiation skills.
• Proficiency in social media analytics and tracking tools.
• Creative thinker with a passion for storytelling and advocacy.
• High proficiency in English and Arabic.

😇 Why you should join Stake:

• Hybrid work environment.
• Work directly with senior leadership in one of the region’s fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want all our employees to constantly strive for personal and professional growth.
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme.
• Off-sites and regular team events.

Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.